In its sixty years of operation Jadranka d.d. of Mali Losinj has developed into one of the most successful hotel companies in Croatia. It was founded in 1947 by a decision of the People’s District of Mali Losinj when the hotels Alhambra and Istra were allotted to its management, while the construction of the hotel Helios in Cikat and the hotel Punta in Veli Losinj started in the 1960s. The hotel Bellevue was built at the end of the 1970s, and in 1977 the hotel complex Suncane uvale was opened which included the hotels Aurora and Vespera. Parallel to the hotel business Jadranka in the 1960s developed its camping offer and later went on to branch out into other activities, among which their property management activity is gaining in importance over the past years.
Up to 2005 Jadranka d.d operated as a hotel and hospitality industry company, and then the Jadranka Group was founded in which Jadranka d.d. is the owner of three sister companies - Jadranka hotels d.o.o., Jadranka camps d.o.o. and Jadranka trade d.o.o. Jadranka is also co-owner of the Losinj Airport, and Jadranka Yachting, which has this year launched a charter operation with six new vessels in its ownership.
Jadranka currently manages six hotels and several smaller villas, located in three separate and specifically positioned tourist zones and six out-of-accommodation hospitality industry facilities. It recorded about a half million overnight stays last year, with about 35 percent of the guests having stayed in Jadranka hotels more than once.
In its camping sector Jadranka has a total of four caravan parks on the islands of Losinj and Cres - Slatina, Baldarin, Bijar and Cikat - and given the seafaring tradition of the people of Losinj, a project that aims to develop nautical charter tourism has been launched with foreign partners.
Over the past sixty years of the development of tourism Jadranka has always nurtured the protection of the natural environment, respecting its cultural and traditional attributes. In this vein on the occasion of its 60th anniversary, instead of the customary letters of thanks and recognitions, it has donated funds to the Apoxiomen exhibit at the Museum of Losinj. Apoxiomen is a unique statue of a Greek athlete dating to the 4th century BC, found on the seabed just off Mali Losinj, currently exhibited at the Archaeological Museum in Zagreb.
source: Croatian National Tourist Board at www.croatia.hr
Resources
- Directory: Mali Losinj
- Jadranka